The Eight Emoji You Should Carefully Consider When Working Across Cultures - Part 1

Emoji have become a popular mode of communication in the workplace these days. In fact, some argue they serve the same purpose as written language. 

However, we need to be careful when using them. That is because how we use emoji, which ones we use, and the meanings we ascribe them depend on many factors including age, gender, or ethnicity. 

We also need to consider that emoji can be interpreted differently, depending on our cultural background. 

So, when working with a global team, it is imperative that you learn about the different meanings of the emoji you use so you can avoid misunderstandings. 

Below are some of the emoji you should consider very carefully when working across cultures.

1. The OK hand emoji 

A commonly used emoji in the U.S. is the OK sign. 

However, this is an emoji that can potentially cause a lot of harm, as depicted in the New York Times article, What's A-O.K. in the U.S.A. Is Lewd and Worthless Beyond. 

In Brazil, for example, this would be equivalent to giving someone the middle finger. 

In Greece, Spain, and Turkey, this symbol would be equally offensive. In fact, in Turkey, it is an insult to the LGBTQ+ population. 

Also keep in mind that, in the U.S., this gesture has recently been listed as a symbol of hate since it is being used by white supremacist groups. You can read more about it here.

2. The waving hand emoji 

Many westerners would interpret this emoji as “hello” or “goodbye.” 

The Chinese, South Koreans, and Pakistanis, though, would see it differently. 

In fact, the hand wave in China is the symbol used to indicate the breakup of a relationship. In South Korea, this is the gesture you use to beckon dogs or other animals. 

Imagine the consequences of sending this emoji in a message to your business partner in China. Very likely he would think you are trying to put an end to the business relationship.

3. The folded hands emoji 

This emoji can be interpreted very differently between eastern and western cultures. 

Those from western cultures often connect this emoji with a prayer. 

According to Emojipedia, though, this gesture could also mean “Thank you” or “Please” in Japan. While in India, it means “Namaste.” 

In China, though, this emoji can be interpreted as “clapping hands.” It is best to avoid it in communications with your Chinese partners because, for them, clapping carries distinct sexual connotations. 

4. The sign of the horn emoji 

In many cultures, this sign is linked to rock n’ roll music and it usually means “rock on.”

This sign, also known as the “devil’s horn” will inevitably offend those in Brazil, Colombia, Greece, Italy, Portugal, and Spain.

That is because it is also used to indicate someone’s partner is cheating on them, as you can read in the article Where will a “rock on” sign offend your audience? Plus 9 other gestures to avoid internationally.

While those fond of rock music may not take offense if you use this emoji in your communications with them, those not fond of this musical genre may not be as forgiving, especially given the negative connotation it carries. 

In next week’s DEI Minute, I will go over a few more emoji as well as some strategies to overcome cultural differences in emoji use.